Glenfiddich Unveils Packaging Redesign
Glenfiddich has unveiled a new look inspired by its releases from the 1960s, when the brand helped establish Single Malt Scotch Whisky as an international spirits category.
The refreshed design features a reworked stag, which has featured on the bottle since the 1960s and was originally inspired by Sir Edwin Landseer’s 1851 painting The Monarch of the Glen. The Glenfiddich’s wordmark has been updated to sans-serif typography that evokes modernity while paying tribute to British type design and the wordmark that first appeared on its bottles in the 1960s. The Grant Family Crest has also been reworked and is embossed within the new packaging.
Glenfiddich’s new packaging design will roll out globally beginning April 2026.
Source: Glenfiddich.