Redemption Whiskey Unveils New Packaging and Reformulated Bourbon
Redemption Whiskey has unveiled a new look and a refreshed portfolio.
Prompted by a trademark dispute initiated by a competitor a few years ago, Redemption took the opportunity to reimagine its brand identity, beginning with its packaging. At the heart of the relaunch is Redemption’s new bottle design, which features an embossed eagle motif in mid-flight, a refined label, and a wood stopper.
Redemption’s refreshed portfolio includes its signature Rye, High Rye Bourbon, and Straight Bourbon expressions, with the bourbon now bottled at 92 proof (46% ABV) to deliver a bolder, more balanced profile.
Redemption’s refreshed portfolio has already begun to roll out nationally. The whiskeys are available in 750 mL bottles with a suggested retail price starting at $29.99.
Source: Redemption Whiskey.