Wild Turkey Opens The Jimmy Russell Wild Turkey Experience

The Jimmy Russell Wild Turkey Experience
Image credit: Wild Turkey.

Wild Turkey Distilling Co. has announced the opening of the Jimmy Russell Wild Turkey Experience, its newly renovated visitor center.

Renamed in honor of the legendary master distiller, The Jimmy Russell Wild Turkey Experience features an array of amenities, including:

  • Outdoor Pavilion & Bar: Overlooking the lush landscape and Kentucky river with views of the historic Jo Blackburn Bridge and Young’s High Bridge, the outdoor pavilion and terrace provides a picturesque setting for events, tastings and gatherings.
  • History Walk: Visitors can stroll a video hallway which traces the evolution of bourbon, discovering the milestones that have shaped Wild Turkey’s rich history, and provides a deep dive into the whiskey production process.
  • Generations Lounge: Named in celebration of three generations of the Russell family working at Wild Turkey, this contemporary mixology lounge offers panoramic views of the Kentucky River and an innovative cocktail program with a rotating menu of classics and modern favorites.
  • Tasting Rooms: Wild Turkey’s expert guides will lead guests through a curated selection of the distillery’s fine bourbons and ryes in two brand new tasting rooms, featuring displays of historic Wild Turkey bottles through the years.
  • Expanded Tour Offerings: An array of new tour packages allow guests to dive deeper into the specific Wild Turkey offerings. Options include premium tastings, production tours, rickhouse visits, and a new Russell’s Reserve maturation tour.
  • Retail Experience: Guests can explore a wide range of American whiskeys, merchandise and gifts including exclusive and limited-edition offerings from across the Wild Turkey portfolio, such as coveted collector favorites like Russell’s Reserve Single Rickhouse Collection and the Master’s Keep series.

The Jimmy Russell Wild Turkey Experience is part of larger renovations to the Wild Turkey campus. First announced last year, Wild Turkey will soon break ground on a new distillery designed to produce 5 million additional proof gallons, increasing the total capacity to 14 million proof gallons and allowing the distillery to continue to meet demand and continue to grow. These renovations are part of Campari Group’s more than $160 million investment in the distillery and will add dozens of jobs to the community.

To learn more about and book a tour at the Jimmy Russell Wild Turkey Experience, visit wildturkeybourbon.com/our-distillery.

Source: prnewswire.com.

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