The GlenAllachie Unveils New Look for Its Single Malt Whisky Portfolio
The GlenAllachie has unveiled a new look for its single malt whisky portfolio, including a new logo and packaging.
Developed by Scottish design agency Threebrand, The GlenAllachie’s revamped visual identity features slanted design elements inspired by the unique shape of the distillery’s gable end and the brand’s upward trajectory.
The GlenAllachie has worked exclusively with UK-based suppliers for all its packaging supplies to reduce its carbon footprint. Materials used include sustainably sourced uncoated paper stock, luxurious black and gold foils, and a bespoke embossed bottle.
The update coincides with renewed brand messaging, underpinned by the tagline ‘whisky in good hands’, which champions the expert team behind the brand, spearheaded by Billy Walker. Despite the new look, the whisky will remain unchanged, with the Core Collection continuing to include the 10, 12, 15 and 18 Year Old bottlings. In order to streamline the portfolio, the various limited edition series will now all fall under one umbrella, The Wood Collection.
The new-look GlenAllachie Core Collection will begin hitting retail shelves worldwide from today. The new 30 Year Old will be released next month, followed by the first Wood Collection bottlings.
Source: The GlenAllachie.