Laphroaig Unveils Packaging Redesign
Laphroaig has unveiled new, more sustainable packaging that will reduce the brand’s carbon emissions by 30%.
The new packaging retains the recognizable green bottle with distinctive black and white label, but replaces the plastic bar top with a beech wood alternative and swaps out the secondary packaging tube for a more recycling friendly carton. Laphroaig claims that the new packaging will result in a reduction of 1,184.74 tons of greenhouse gases per year – equivalent to growing 30,711 saplings over ten years.
The new carton will feature embossed Laphroaig lettering on the side as a nod to the brand’s Islay distillery, a refreshed wordmark, and the hand-crafted distillery address on the front of the carton.
In addition to its new packaging, Laphroaig will also be renaming Laphroaig Select to Laphroaig Oak Select to reflect the role of casks in the flavor profile of the whisky. There will be no change to the whisky itself – Oak Select will continue to be comprised of spirit taken from five different types of oak casks that are then blended to create the final expression.
Source: Laphroaig.