Bardstown Bourbon Company Unveils Packaging Redesign
Bardstown Bourbon Company has unveiled a packaging redesign for its American whiskey portfolio.
The packaging redesign keeps the brand’s signature bottle shape – now sealed with a heavier weighted cork – while introducing new labels intended to enhance visibility on both retail shelves and the back bar. The soft-touch labels feature bold typography and distinctive iconography, and allow for improved product clarity through prominent designations for each expression, alongside a refined color system that strengthens visual separation between SKUs.
The refreshed design will begin rolling out in early Spring on Bardstown’s core products: Kentucky Straight Bourbon Whiskey, Bottled-in-Bond, High Wheat Bourbon, and Kentucky Straight Rye. Later in the year, the refreshed design will expand to the brand’s Single Barrel Program, Discovery Series, and brand collaborations.
Along with redesigned packaging, a new single barrel option will be added to the brand’s by-the-barrel program. In addition to Kentucky Straight Bourbon and Rye Whiskeys, barrel buyers will now be able to select a Wheated Bourbon, from the same 20% Wheat recipe which comprises Bardstown’s Bottled-in-Bond.
Source: Bardstown Bourbon Company.