Highland Park Unveils New Packaging Design
Highland Park has unveiled a new look for its existing range of 12, 15, and 18 Year Old single malt Scotch whiskies.
The new packaging design is inspired by and pays tribute to the natural beauty of Orkney. The packing features an updated logo and a fresh, bright, and contemporary color palette and heather-flecked labels nodding to Highland Park’s flavor profile. A subtle wood-grain pattern is inspired by the brand’s dedication to using the finest sherry-seasoned oak casks. Highland Park’s distinctive glass bottle shape has been updated to allow the natural color of the whisky, derived entirely from the cask, to shine through. Further celebrating the whisky’s provenance, a “Product of Orkney” icon has been cut into the glass.
As part of Highland Park’s continued commitment to sustainability, the redesigned cardboard cartons are made from FSC-certified forests and are 100% recyclable.
Highland Park’s new look does not affect the liquid itself, which Highland Park claims remains unchanged.
The redesigned Highland Park 12, 15, and 18 Year Old will be available globally beginning this month for suggested retail prices of $60, $125, and $175, respectively.
Source: Highland Park.