High West Unveils New Look, Rebrands American Prairie Bourbon
High West has unveiled a new look for Double Rye and a new look and name for American Prairie Bourbon, which has been rebranded as High West Bourbon.
High West claims their whiskeys remains the same, and that the new labels better reflect the contents inside the bottles. As for the American Prairie rebranding? High West claims that “too many folks thought American Prairie was a type of Bourbon and not the name of the product. It was time to end the confusion and call it what it is: High West Bourbon.”
The rebranded High West Double Rye and High West Bourbon are rolling out to stores now.
Photo credit: High West.
Source: High West Whisky Club Newsletter.