Brenne Whisky Gets a Makeover
Brenne Whisky has unveiled a new look that includes an updated logo, packaging, and bottle design for their new French Limousin oak and cognac cask matured French Single Malt whiskies, Brenne Estate Cask and Brenne Ten.
“When I started Brenne, a majority of my focus and our financial efforts were put towards creating something beautiful, unique, and distinctive in the liquid itself,” says Allison Parc, founder and president of Brenne French Single Malt Whisky. “After five years of successful year-over-year growth and a consumer base who reflects back to us daily their love of Brenne, the time was right to invest in elevating our outside visual experience to match the quality on the inside. Working closely with suppliers and designers, we reimagined every detail of the spirit’s packaging from the top down and did so without increasing our prices.”
The original Brenne Whisky label was inspired by the blue window shutters and doors found at the distillery in Cognac. The design continues to reflect the brand’s classic French aesthetics to further establish the premium standing and equity of its product.
The evolved bottle design captures the liquid’s distinctive French flair and changes include proprietary glass, an embellished and contemporary typeface, and a laser-etched custom cork top. A stylized fleur-de-lis adorns the label and both bottles are embossed with the words “Grace Et Saveur,” translating to “Grace and Flavor.” Also found on the label is a nod to Charente, a department in southwestern France named for the Charente River, from which water is sourced to create Brenne. Both variants include a new neck tag that clearly communicates their 100% organic claim, while the vintage year is also displayed on the neck of the annual release, Brenne Ten. For the first time, both are available for purchase in an elegant giftbox.
Brenne Estate Cask is an NAS (No Age Statement) release bottled at 40% ABV and carries a suggested retail price of $59.99. Brenne Ten is an age stated 10 year old annual release bottled at 48% ABV and carries a suggested retail price of $99.99.
Brenne Whisky is available in the United States, France, United Kingdom, Holland, Taiwan, and India. The new packaging will begin appearing on shelves this month.
Photo credit: Brenne.
Source: Brenne.
2 Comments
I got one of these bottles of distilled in 2011 bottled in 2021, and it is nothing like what the old Brenne 10 used to taste like. All of the wonderful character it had is gone and it is now, in my opinion, undrinkable (still just as expensive though). Can anyone else compare an older bottle to the current offering? I’m wondering if somehow I got a bad bottle, it is hideous.
I haven’t tried Brenne since the rebranding, so I can’t speak for any changes to the quality of either expression.