Johnnie Walker Unveils Blue Label Ultra
Johnnie Walker has unveiled Blue Label Ultra, a limited edition blend presented in the world’s lightest 70 cL Scotch whisky glass bottle.
Created using new, patented glass technology developed by Diageo’s design team, the glass bottle weighs just 6.3 Oz and was born from a five year journey in glass innovation. In a first for Diageo, a license to the patent will be offered on a royalty-free basis to anyone who wishes to share in these discoveries.
Each bottle is filled with a special blend crafted by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from active distilleries such as Oban, Brora, and Royal Lochnagar, as well as select ‘ghost whiskies’ from now-closed distilleries. The resulting blend is described as “a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.”
Johnnie Walker Blue Label Ultra is limited to only 888 bottles and will launch in the North American market on May 1st, with a suggested retail price of $1,250.
Source: prnewswire.com.