James B. Beam Distilling Co. Launches Beam Private Barrel Club
James B. Beam Distilling Co. has announced the launch of the Beam Private Barrel Club, a program that will allow whiskey fans and enthusiasts to buy and personalize their own single barrel directly from the distillery.
Knob Creek will be the featured, inaugural brand to launch the program, of which participants can select a barrel of its bourbon or rye to be bottled exclusively for them. During the selection experience, participants will have the opportunity to head into the rackhouses at the Clermont campus in Kentucky. From there, they will explore the unique nuances of single barrels shaped by their location within the rackhouse, environmental factors, and individual barrel characteristics that influence flavor overtime.
How the Beam Private Barrel Club Works:
- Individuals, whiskey clubs, families, or friends become official members of the Beam Private Barrel Club by requesting a booking via the Beam Private Barrel Club Booking Link.
- The Beam Private Barrel Club member will be contacted by a Legacy ambassador at The James B. Beam Distilling Co.’s Clermont Campus. The Legacy Ambassador will confirm the Beam Private Barrel Club experience and be your point of contact for your barrel selection.
- On the day of the Beam Private Barrel Club Experience, a Legacy ambassador will guide guests through a behind the scenes tour of the James B. Beam Distilling Co. Campus, including a stop in the Fred B. Noe Distillery where they will learn about 230 years of Beam Family production practices. This is a completely private, curated tour and not open to general consumers.
- Following a private tour, the group will be escorted to a rackhouse to test and taste a selection of single barrel bourbons or ryes, just as eight generations of Master Distillers have done.
- After the tasting, guests will select their favorite barrel which will be pulled aside and eventually bottled. Each barrel will be bottled into exclusive bottles with a personalized label that can feature up to 41 unique characters. Members will be provided bottling and collection dates by the Beam Legacy ambassador and will receive updates on the status of the custom barrel through the process.
- Once selected, guests can take part in a special lunch at The Kitchen Table, the notable on-campus restaurant, inspired by the original Beam family kitchen table.
- Following your visit, the Beam Legacy ambassador will date members on the progress of their barrel. Once the bottle is barreled, all bottles must be picked up and paid in full, from the James B. Beam Distilling Co.
Beam Private Barrel Club – Details and Added Benefits:
- Bottling will take 90 to 120 days from barrel selection and the member must pick up their cases and purchase the entirety of the barrel from the American Outpost.
- The selection process can accommodate up to eight guests per group.
- Pricing will vary depending on bottled yield, as each barrel will be determined on a per-bottle basis. The cost per bottle starts at $59.99, and typical barrels yield 100-175 bottles.
- To reserve your barrel, a non-refundable $1,000 deposit is required at the time of booking. This deposit will be credited towards the final cost of your barrel.
Visit beamdistilling.com for more information about James B. Beam Distilling Co. and the Beam Private Barrel Club.
Image credit: James B. Beam Distilling Co.