The Glendronach Unveils New Look
The Glendronach has unveiled a new look it describes as “an elegant, timeless aesthetic that underscores the brand’s commitment to excellence… seamlessly blending tradition with modern luxury, creating a unique and compelling visual identity.”
As part of the reimagined design, the addition of a curated brand pattern depicting the bramble and rooks that surround and protect the distillery speaks to place and pays homage to its namesake; ‘Glendronach’ means ‘Valley of the Brambles’ in Scots Gaelic.
While the aesthetic has evolved, the core portfolio of whiskies remains unchanged, continuing to mature in Pedro Ximénez and Oloroso casks from Andalucia, Spain. The core range of single malts, The Glendronach 12 Year Old, 15 Year Old, and 18 Year Old, will be the first to be presented in the new packaging.
The core portfolio will be available in the new packaging globally beginning this month. Later this year, the portfolio will welcome a number of releases including the Master’s Anthology comprising three expressions and additions to the ultra-premium core range with a 21, 30 and 40 Year Old release.
Source: The Glendronach.