Diageo Acquires Balcones Distilling
Diageo has announced it’s acquisition of Balcones Distilling, a Texas craft distiller and one of the leading producers of American Single Malt Whisky.
Founded in Waco, Texas in 2008, Balcones is a celebrated player in the emerging whisk(e)y movement in Texas, with a diverse portfolio of award-winning whiskies, including Texas “1” American Single Malt, Lineage American Single Malt, and Baby Blue Corn Whisky. Balcones embraces Texas’ intense heat as well as its temperature fluctuations to create whiskies with differentiated flavors. The team also leverages distinctive high quality, and often locally sourced, original ingredients, including Texas-grown malted barley and roasted blue corn, to produce its range of whiskies.
Claudia Schubert, President, Diageo North America, commented: “We are delighted to welcome Balcones Distilling into Diageo. The Balcones team are true innovators and pioneers in the emerging American Single Malt and Texas whisk(e)y movements, and their super premium plus whiskies are highly complementary to our whisk(e)y portfolio. This acquisition is in line with our strategy to acquire high growth brands in fast growing segments, such as super premium whisk(e)y, and we look forward to working with the Balcones team to support further growth for these world-class whiskies.”
Greg Allen, Chairman, Balcones Distilling, said: “Balcones started with an idea driven by an innovative spirit and passion to create something original and authentic in the heart of Texas. Now, we couldn’t be prouder to have created these award-winning American Single Malt and Texas whiskies, but also to have helped initiate an exciting new era of whisk(e)y in Texas. We are thrilled that Diageo shares our belief in its potential and we look forward to seeing Diageo bring Balcones’ incredible whiskies to more consumers.”
Photo credit: Balcones Distilling.
Source: Diageo.