Sazerac Launches Mister Sam Blended Whiskey

Mister Sam Blended Whiskey

Sazerac has unveiled Mister Sam, a limited edition blended whiskey created to pay tribute to late Seagram’s leader Sam Bronfman.

Sam Bronfman, or “Mister Sam,” as he was affectionately known, was the founder of the modern day distilled spirits industry. Despite his humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, Bronfman would go on to propel Seagram’s into the then largest and most successful distilled spirits company in the world. Relentlessly focused on making and blending the finest whiskies possible, maintaining the highest quality standards in the industry, creating cutting edge packaging to appeal to consumers and driving incessant product innovation, “Mister Sam” created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971.

Montreal, Canada served as the headquarters of the legendary Seagram Company and its patriarch Sam Bronfman. The tie between the Seagram and Sazerac Companies was formed in the 1940s, when Sazerac’s owners became one of the first distributors of Seagram brands in the United States, forging a long lasting relationship between the two companies. Today, Sazerac owns 15 former Seagram’s brands including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own Distillery in Montreal.

As a tribute to “Mister Sam” and the vast contribution he made to the industry, the Sazerac Company has developed a highly limited blended whiskey expression made with some of Sazerac’s finest American and Canadian Whiskeys. The “Mister Sam” blend was created by Sazerac’s Master Blender Drew Mayville whose career included a 22 year stint at Seagram’s where he was the fourth and last Master Blender under the Seagram dynasty. Mayville had the vast array of Sazerac’s American and Canadian Whiskey stocks at his disposal while developing the final blend. This project holds a special place in Mayville’s heart, a native Canadian now living in Kentucky.

Mister Sam comes packaged in a wooden box that includes a copy of “From Little Acorns”, a book written by Sam Bronfman in 1970 which details the history of the Seagram’s company.

Mister Sam is bottled at 133.8 Proof (66.9% ABV) and will be released once a year in highly limited quantities. The 2019 release is comprised of just 1,200 750ml bottles and will only be sold in the United States and Canada. Mister Sam carries a suggested retail price of $249.99.

Photo credit: Sazerac.
Source: Sazerac.

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