Jefferson’s Bourbon Unveils New Look and 8 Year Age Statement for Jefferson’s Reserve
Jefferson’s Bourbon has unveiled a new look across its portfolio, alongside additional changes to Jefferson’s Reserve and Jefferson’s Very Small Batch.
The new packaging was designed to better reflect the quality of the liquid inside and create a stronger, more cohesive identity and a clearer navigation system for exploring the full Jefferson’s portfolio.
In addition to the new look, Jefferson’s Reserve now carries an 8 year age statement and has increased from 90.2 proof (45.1% ABV) to 96 proof (48% ABV) to deliver a richer, more complex bourbon. Jefferson’s Very Small Batch Bourbon has also increased from 82.3 proof (41.15% ABV) to 88 proof (44% ABV).
The refreshed Jefferson’s core portfolio – Jefferson’s Very Small Batch Bourbon, Jefferson’s Triple Rye, Jefferson’s Reserve 8 Year Old, and Jefferson’s Ocean Aged at Sea – is now rolling out nationwide in 750 mL bottles. Additional formats, including 375 mL, 1L, and 1.75L bottles, will hit the market later this year.
Source: Jefferson’s Bourbon.