Koopers Whiskey Unveils New Look for Sweetheart of the Rodeo Bourbon
Koopers Whiskey has unveiled a new label design for its Sweetheart of the Rodeo Bourbon.
The redesigned label introduces a “vibrant contemporary illustration that is tightly cropped, focusing from just beneath the eyes through the chest, emphasizing expression, strength, and presence while creating a sense of intrigue through partial facial framing.”
Despite the new label, Sweetheart of the Rodeo Bourbon continues to be crafted from the same recipe – a blend of three straight whiskies distilled in Kentucky and Indiana and aged for four, four, and six years, and bottled at 90 proof (45% ABV).
The new Sweetheart of the Rodeo Bourbon packaging will roll out to retailers in the coming weeks as existing inventory sells through. It is also available at the Koopers Whiskey Texas Tasting Room in Ledbetter, Texas, and online via the Koopers Whiskey website for direct shipping.
Sweetheart of the Rodeo Bourbon carries a suggested retail price of $47 per 750 mL bottle.
Source: Koopers Whiskey.