Traverse City Whiskey Co. Launches Ready-to-Serve Old Fashioned Cocktails
Traverse City Whiskey Co. (TCWC) has launched two new ready-to-serve Old Fashioned Cocktails: The Original and Cherry.
The Original, bottled at 37% ABV, uses Traverse City Whiskey Co’s six year old bourbon whiskey as a base, while Cherry, bottled at 27% ABV, uses Traverse City Whiskey Co’s American Cherry Edition as a base. Both expressions contain homemade simple syrup and bitters, and citrus expression.
The ready-to-serve Old Fashioned Cocktails are presented in portable 375 mL bottles that provide eight cocktails (pours) each, and are meant to be chilled and served neat or over ice and garnished with a TCWC Premium Cocktail Cherry (sold separately).
Traverse City Whiskey Co’s ready-to-serve premium Old Fashioned Cocktails are available online at tcwhiskey.com, the Stillhouse (Traverse City) and Outpost (Ferndale), and are beginning to rollout in the following U.S. markets: AK, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, IA, KY, LA, MD, MI, MN, MS, MT, NE, NV, NJ, NY, NC, OH, PA, TX, TX, UT, WA, WI, and Washington DC.
The suggested retail price for The Original and Cherry is $29.99 and $19.99, respectively.
Source: Traverse City Whiskey Co.