Four Roses Distillery Announces Brand Refresh
Four Roses Distillery is celebrating its 135th anniversary with a global brand refresh that includes new labels on all bottles and a revamped website.
With the first update for the brand since 2006, Four Roses looks to pay homage to its heritage while exploring a more modernized approach. Helmed by agency Camp + King, the design updates from the brand refresh include:
- A renewed, 3D rose emblem on each bottle
- A new engraved rose cluster on the cork of each bottle
- Brightened labels with gilded borders
- The use of the publico typeface on the new labels
- The addition of Master Distiller Brent Elliott’s signature on the face of each bottle
- Tasting notes added to the back of each bottle label
Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles at retailers beginning this month.
Photo credit: Four Roses Distillery.
Source: prnewswire.com.