Irish Distillers Announces Sustainable Packaging Initiative
Irish Distillers has announced that as part of its sustainability and responsibility roadmap, all secondary packaging across its portfolio of Irish whiskeys will be recyclable, reusable, and compostable or removed entirely by the end of 2025.
The initiative will see the removal of gift boxes across the Jameson, Powers, Spot Whiskey, and Knappogue Castle portfolios, and a transition from wooden boxes to lightweight recyclable packaging for ultra premium offerings from the Jameson, Midleton, and Redbreast brands.
We won’t have to wait long to see the results of Irish Distillers’ sustainability initiative, as some changes are already in the midst of being rolled out. Jameson 18 Years was recently redesigned and is now presented in a fully recyclable cardboard box, with Jameson Bow Street 18 Years due to follow suit over the next year. Midleton Very Rare 2023, which is due for release later this month, will come in a recyclable box instead of the wooden box previously used. Redbreast 21 and Redbreast 27 will also transition from wooden boxes to fully recyclable secondary packaging by the end of 2025.
Photo credit: Irish Distillers.
Source: irishdistillers.ie.