Beam Launches Basil Hayden Toast
Beam Suntory has announced Basil Hayden Toast, a new permanent expression in the Basil Hayden portfolio created from an entirely new mash bill and using a toasted barrel.
Crafted by eighth generation Beam family distiller, Freddie Noe, Basil Hayden Toast is made using US-grown brown rice instead of traditional rye grain, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood. After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product with complex flavor grounded in sweet vanilla and rich roasted notes.
Basil Hayden Toast also marks the debut of a packaging update for the Basil Hayden brand. This new packaging will be featured across the entire portfolio and includes new labels and an updated, more prominent monogrammed belt – a nod to the metal hoops that encircle bourbon barrels – around the bottle.
Basil Hayden Toast is bottled at 40% ABV and is now available in the United States at a suggested retail price of $49.99 for a 750 mL bottle.
Source: prnewswire.com.