Jim Beam Launches Ready to Drink Canned Highball Cocktails
The ready to drink canned cocktail category continues to grow, with Jim Beam announcing the launch of ready to drink canned highballs made from a bourbon base.
The Jim Beam canned Highball line launches with two flavors: Classic Highball made with Jim Beam Bourbon, seltzer, and a hint of citrus, and Ginger Highball made with Jim Beam Bourbon and ginger ale.
The Jim Beam Classic Highball and Ginger Highball are bottled at 5% ABV in 12 Oz cans and are available now at a suggested retail price of $9.99 for a 4-pack and $2.50 for a single can.
Photo credit: Jim Beam.
Source: Jim Beam.