Irish Distillers Unveils Refreshed Jameson Original Design
Irish Distillers has unveiled a subtle update to the packaging of Jameson Original Irish Whiskey.
The redesigned bottle introduces the line “Crafted for Smoothness at the Midleton Distillery” on the front label, a tribute to the place where Jameson is made. Additional changes include a brighter color palette, refined logo, modernized crest, and elevated tactile details through the use of foils, textured varnishes, and embossing and micro embossing.
The new Jameson Original bottle is rolling out globally now across all formats, including 50 mL, 700 mL, 750 mL, and 1 L.
Source: Irish Distillers.